When you research to buy whiskey, you may find that prices vary depending on the store.
Of course, it’s nice to get it at a lower price, but if it’s too cheap, you might feel uneasy about the product.
In such cases, the retail price serves as a good reference point for comparison.
So, this time, we’ll be introducing the retail prices of notable whiskeys in Japan.
Please use this as a reference.
What is the retail price of whiskey?
First, let’s touch on the concept of “retail price.”
Originally, “retail price” carried binding force, but setting retail prices is now prohibited by antitrust law.
Therefore, the only products currently allowed to have set retail prices are books, magazines, newspapers, music software, and tobacco.
The “retail price” of whiskey covered in this article refers to the manufacturer’s suggested retail price (MSRP). The MSRP is the price the manufacturer hopes retailers will sell the product for.
Since it is only a suggested price, the MSRP is not legally binding.
As a result, the “retail prices” introduced in this article are based on the manufacturer’s suggested prices, and actual prices may vary depending on the store.
This time, we’ll be presenting the prices with tax included, but please note that these prices are based on independent research conducted by Peaty.
Retail Prices of Whiskies Sold by Suntory
Yamazaki Whisky Retail Price List
| Product Names: | Price (tax inc) |
| Yamazaki Single Malt Whisky (700ml) | ¥7,700 |
| Yamazaki Single Malt Whisky(180ml) | ¥2,145 |
| Yamazaki 12 Year Old Single Malt Whisky(700ml) | ¥16,500 |
| Yamazaki 12 Year Old Single Malt Whisky(50ml) | ¥1,452 |
| Yamazaki 18 Year Old Single Malt Whisky | ¥60,500 |
| Yamazaki 25 Year Old Single Malt Whisky | ¥396,000 |
Hibiki Whisky Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Suntory Whisky Hibiki JAPANESE HARMONY | ¥8,250 |
| Suntory Whisky Hibiki 21 Years | ¥60,500 |
| Suntory Whisky Hibiki 30 Years | ¥396,000 |
Hakushu Whisky Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Hakushu Single Malt Whisky (700ml) | ¥7,700 |
| Hakushu Single Malt Whisky (180ml) | ¥2,145 |
| Hakushu Single Malt Whisky 12 Years | ¥16,500 |
| Hakushu Single Malt Whisky 18 Years | ¥60,500 |
| Hakushu Single Malt Whisky 25 Years | ¥396,000 |
Chita Whisky Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Suntory Chita Whisky | ¥6,600 |
Suntory World Whisky “Ao” Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Ao | ¥6,600 |
| Ao＜SMOKY PLEASURE＞ | ¥5,500[As of 2022] |
Royal Whisky Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Suntory Royal Whisky | ¥4,290 |
Nikka Whisky Retail Price List
Yoichi Whisky Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Yoichi Single Malt Whisky | ¥7,700 |
Takamatsu Whisky Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Takamatsu Pure Malt | ¥7,700 |
Miyagikyo Whisky Retail Price List
| Product Names: | Retail Price (Including Tax) |
| Miyagikyo Single Malt Whisky | ¥7,700 |
Retail Price List for Kirin’s Fuji and Fuji-sanroku
| Product Names: | Retail Price (Including Tax) |
| Fuji Single Malt Japanese Whisky | ¥6,600 |
| Fuji Single Grain Japanese Whisky | ¥6,600 |
| Fuji Single Blended Whisky | ¥6,600 |
| Fuji Single Grain Whisky 30 Years | ¥275,000 |
| Kirin Whisky Fuji-sanroku Signature Blend | ¥5,500 |
Retail Price List for Ichiro’s Malt
| Product Names: | Retail Price (Including Tax) |
| Ichiro’s Malt & Grain White Label | ¥4,235 |
| Ichiro’s Malt Double Distilleries | ¥8,800 |
| Ichiro’s Malt Mizunara Wood Reserve Leaf Label | ¥8,800 |
| Ichiro’s Malt Chichibu The Peated | ¥32,780 |
| Ichiro’s Malt Wine Wood Reserve Leaf Label | ¥8,800 |
Summary
In this article, we introduced the retail prices of Japanese whiskies that are highly regarded within Japan.
Since whisky does not have a fixed retail price, the prices mentioned are presented as the manufacturer’s suggested retail prices.
Although these prices are set by the manufacturers, online retailers and stores may set their own prices for whisky. When acquiring whisky, it’s also helpful to check if there is a significant difference from the suggested retail price.