【2024 Latest Edition】List of Retail Prices for Whiskies Sold in Japan

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When you research to buy whiskey, you may find that prices vary depending on the store.

Of course, it’s nice to get it at a lower price, but if it’s too cheap, you might feel uneasy about the product.

In such cases, the retail price serves as a good reference point for comparison.

So, this time, we’ll be introducing the retail prices of notable whiskeys in Japan.

Please use this as a reference.

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What is the retail price of whiskey?

First, let’s touch on the concept of “retail price.”

Originally, “retail price” carried binding force, but setting retail prices is now prohibited by antitrust law.

Therefore, the only products currently allowed to have set retail prices are books, magazines, newspapers, music software, and tobacco.

The “retail price” of whiskey covered in this article refers to the manufacturer’s suggested retail price (MSRP). The MSRP is the price the manufacturer hopes retailers will sell the product for.

Since it is only a suggested price, the MSRP is not legally binding.

As a result, the “retail prices” introduced in this article are based on the manufacturer’s suggested prices, and actual prices may vary depending on the store.

This time, we’ll be presenting the prices with tax included, but please note that these prices are based on independent research conducted by Peaty.

Retail Prices of Whiskies Sold by Suntory

Yamazaki Whisky Retail Price List

Product Names:Price (tax inc)
Yamazaki Single Malt Whisky (700ml)¥7,700
Yamazaki Single Malt Whisky(180ml)¥2,145
Yamazaki 12 Year Old Single Malt Whisky(700ml)¥16,500
Yamazaki 12 Year Old Single Malt Whisky(50ml)¥1,452
Yamazaki 18 Year Old Single Malt Whisky¥60,500
Yamazaki 25 Year Old Single Malt Whisky¥396,000

Hibiki Whisky Retail Price List

Product Names:Retail Price (Including Tax)
Suntory Whisky Hibiki JAPANESE HARMONY¥8,250
Suntory Whisky Hibiki 21 Years¥60,500
Suntory Whisky Hibiki 30 Years¥396,000

Hakushu Whisky Retail Price List

Product Names:Retail Price (Including Tax)
Hakushu Single Malt Whisky (700ml)¥7,700
Hakushu Single Malt Whisky (180ml)¥2,145
Hakushu Single Malt Whisky 12 Years¥16,500
Hakushu Single Malt Whisky 18 Years¥60,500
Hakushu Single Malt Whisky 25 Years¥396,000

Chita Whisky Retail Price List

Product Names:Retail Price (Including Tax)
Suntory Chita Whisky¥6,600

Suntory World Whisky “Ao” Retail Price List

Product Names:Retail Price (Including Tax)
Ao¥6,600
Ao<SMOKY PLEASURE>¥5,500[As of 2022]

Royal Whisky Retail Price List

Product Names:Retail Price (Including Tax)
Suntory Royal Whisky¥4,290

Nikka Whisky Retail Price List

Yoichi Whisky Retail Price List

Product Names:Retail Price (Including Tax)
Yoichi Single Malt Whisky¥7,700

Takamatsu Whisky Retail Price List

Product Names:Retail Price (Including Tax)
Takamatsu Pure Malt¥7,700

Miyagikyo Whisky Retail Price List

Product Names:Retail Price (Including Tax)
Miyagikyo Single Malt Whisky¥7,700

Retail Price List for Kirin’s Fuji and Fuji-sanroku

Product Names:Retail Price (Including Tax)
Fuji Single Malt Japanese Whisky¥6,600
Fuji Single Grain Japanese Whisky¥6,600
Fuji Single Blended Whisky¥6,600
Fuji Single Grain Whisky 30 Years¥275,000
Kirin Whisky Fuji-sanroku Signature Blend¥5,500

Retail Price List for Ichiro’s Malt

Product Names:Retail Price (Including Tax)
Ichiro’s Malt & Grain White Label¥4,235
Ichiro’s Malt Double Distilleries¥8,800
Ichiro’s Malt Mizunara Wood Reserve Leaf Label¥8,800
Ichiro’s Malt Chichibu The Peated¥32,780
Ichiro’s Malt Wine Wood Reserve Leaf Label¥8,800

Summary

In this article, we introduced the retail prices of Japanese whiskies that are highly regarded within Japan.

Since whisky does not have a fixed retail price, the prices mentioned are presented as the manufacturer’s suggested retail prices.

Although these prices are set by the manufacturers, online retailers and stores may set their own prices for whisky. When acquiring whisky, it’s also helpful to check if there is a significant difference from the suggested retail price.

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